Art Direction/Design  //  2012
PR kit for Clif Bar’s Meet The Moment website promotion. Reclaimed laser-etched fir box contains digital camera, charger, tri-fold hand bill, Clif Bar minis, and “what” and “where” dice regionally tailored to recipients. 
Smaller versions were sent to a larger base of athletes and friends in screen-printed, hand made organic cotton bags, containing everything but the camera.

Example dice rolls:
“Running Shoes” & “Chesapeake Bay”
“Tent” & “Salt Point”